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Using Fidelity BrokerageLink®: A Comprehensive Guide

Explore what BrokerageLink is, how it works, and the benefits it offers to investors.
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Published: April 10, 2024 | By TruWealth Advisors

In today’s complex and ever-changing financial landscape, finding the right investment options can be a daunting task. Fidelity BrokerageLink® provides a unique solution for investors seeking more control and flexibility over their retirement plans. In this comprehensive guide, we will explore what BrokerageLink is, how it works, and the benefits it offers to investors. Whether you are a seasoned investor or just starting your retirement journey, this guide will provide you with the information you need to make informed decisions about your financial future.


BrokerageLink is a self-directed brokerage account offered by Fidelity Investments. It allows investors to access a wide range of investment options beyond the traditional offerings available within their retirement plan. With BrokerageLink, investors can buy and sell individual stocks, bonds, mutual funds, exchange-traded funds (ETFs), and more. This flexibility gives investors the ability to tailor their investment strategy to their specific needs and goals.


BrokerageLink operates as a separate account within your existing retirement plan. Once you enroll in BrokerageLink, you can transfer funds from your retirement plan into the account. From there, you have the freedom to invest in a wide range of securities, providing you with the opportunity to diversify your portfolio and potentially enhance your investment returns. Not all retirement plans offer BrokerageLink, so check with your employer or plan administrator to see if it’s available to you.


  1. Expanded Investment Options
    One of the primary benefits of using BrokerageLink is the expanded investment options it offers. While traditional retirement plans typically limit investors to a selection of mutual funds and other pre-determined investment vehicles, BrokerageLink opens up a world of possibilities. Investors can choose from thousands of securities, including individual stocks, bonds, and ETFs, allowing for greater diversification and potential for higher returns.
  2. Flexibility and Control
    By using BrokerageLink, investors gain more control over their retirement investments. They can actively manage their portfolios, make informed investment decisions, and react quickly to market changes. This flexibility can be particularly advantageous for those who have a deep understanding of the market and prefer a hands-on approach to investing.
  3. Personalized Investment Strategy
    Each investor has unique financial goals and risk tolerance. BrokerageLink enables investors to create a personalized investment strategy that aligns with their individual needs and preferences. Whether you are a conservative investor seeking steady growth or a more aggressive investor looking for higher returns, BrokerageLink allows you to tailor your portfolio accordingly.
  4. Potential Cost Savings
    While BrokerageLink provides access to a broader range of investments, it’s important to note that there may be additional fees associated with using the service. However, for investors who are comfortable managing their own portfolios, using BrokerageLink can potentially result in cost savings compared to the fees associated with traditional retirement plan offerings.


To get started with BrokerageLink, there are a few key steps to follow:

  1. Check Plan Eligibility
    Not all retirement plans offer BrokerageLink, so the first step is to check whether your employer-sponsored plan includes this option. Contact your plan administrator or human resources department to inquire about the availability of BrokerageLink within your retirement plan.
  2. Review Account Requirements
    Once you have confirmed that your retirement plan offers BrokerageLink, review the account requirements and any associated fees. Understanding these details will help you make an informed decision about whether BrokerageLink is the right choice for you.
  3. Enroll in BrokerageLink
    If you decide to enroll in BrokerageLink, you will need to complete the necessary paperwork or online enrollment process. This typically involves providing personal information, choosing your investment preferences, and acknowledging any associated risks and fees.
  4. Transfer Funds
    After enrolling in BrokerageLink, you can transfer funds from your existing retirement plan into your BrokerageLink account. The process may vary depending on your plan, so it’s essential to follow the instructions provided by your plan administrator.
  5. Develop an Investment Strategy
    Once your funds are transferred, it’s time to develop an investment strategy that aligns with your financial goals and risk tolerance. Consider factors such as your investment timeline, asset allocation, and diversification to create a well-rounded portfolio.

While BrokerageLink offers many benefits, it’s important to be aware of the potential risks and considerations:

  1. Investment Risk
    Investing in securities involves risks, including the potential loss of principal. Carefully consider your risk tolerance and investment objectives before making any investment decisions.
  2. Market Volatility
    The stock market is subject to fluctuations, and investments can experience significant volatility. Keep in mind that the value of your investments may fluctuate, and past performance is not indicative of future results.
  3. Fees and Expenses
    Using BrokerageLink may involve additional fees and expenses. It’s crucial to understand these costs and factor them into your investment strategy and overall financial plan.
  4. Self-Directed Investing
    BrokerageLink is a self-directed investment platform, meaning investors are responsible for making their own investment decisions. It’s essential to have a good understanding of investing principles and market dynamics to navigate the platform effectively.


Fidelity BrokerageLink offers investors a unique opportunity to take control of their retirement investments and access a broader range of investment options. By utilizing this self-directed brokerage account, investors can tailor their portfolios to their specific needs and goals. Carefully consider the risks and fees associated with using BrokerageLink and ensure it aligns with your investment objectives. With proper due diligence and a well-thought-out investment strategy, BrokerageLink can be a valuable tool in your retirement planning journey.

Remember, investing involves risk, and past performance is not indicative of future results. Consult with a financial advisor or investment professional to determine if BrokerageLink is suitable for your individual circumstances.

TruWealth Advisors is a trusted financial advisory firm that can provide personalized guidance and support on using Fidelity BrokerageLink. Contact them today to learn more and take control of your retirement investments.


Additional Resources
  1. An Advisor’s Guide to Fidelity BrokerageLink®,


TruWealth Advisors, LLC is an SEC-registered investment advisor. Registration does not imply a certain level of skill or training. For more information, please contact TruWealth Advisors, LLC, or visit the SEC's website ( This material is to be used for informational purposes only and should not be construed as tax, legal, or financial advice. Information provided is for informational and educational purposes only and not a recommendation to take any action, nor and offer or solicitation to buy or sell any securities or services presented. It is not investment advice. Investments involve risk and, unless otherwise stated, are not guaranteed.

Fidelity Investments is an independent company, unaffiliated with TruWealth Advisors, LLC. Fidelity Investments is a service provider to TruWealth Advisors. There is no form of legal partnership, agency affiliation or similar relationship between your financial advisor and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by TruWealth Advisors and does not guarantee, or assume any responsibility for, its content. Fidelity Investments is a registered trademark of FMR LLC. Fidelity Clearing & Custody Solutions® provides clearing, custody, and other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC.

Fidelity BrokerageLink® is a brokerage account made available to retirement plan participants in certain retirement plans through Fidelity Brokerage Services (FBS). BrokerageLink® accounts are brokerage accounts established as part of an employee benefit plan (“Plan”) and are subject to plan rules. You should consult your plan administrator to determine if BrokerageLink® is available within your Plan and for the BrokerageLink® account terms and conditions.

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